Okay, maybe the name is just a little off, but the idea is good.
If you have a paper book published through Amazon’s Createspace and a Kindle version as well, you can offer an automatic discount on your Kindle version to someone who buys the paper version.
To set it up, go to your Kindle Direct Publishing (KDP) site.
- Select your Kindle book title on your Bookshelf, go to the “Rights and Pricing” section, and check the “Enroll” box for Kindle MatchBook.
- Set the discount for your book by choosing a promotional list price from the options given.
- Save your Kindle MatchBook preferences.
As far as I can see (I could be wrong) books published by conventional publishers don’t seem to be eligible. But those publishers usually set the Kindle prices anyway.